Mission

Unleashing Creativity For All Human Beings

BONA will continue to research the field of artificial intelligence technology to liberate people from trivial housework of long input but low output. Hence, people can save more time and do more creative activities, and efficiently promoting the pluralistic development of social civilization, that is ‘Unleashing creativity for all staff’.

Vision

Leader Of Future Intelligent Life Style

BONA takes Robot Vacuum Cleaner as the entrance and fulcrum of the industry, firmly follows the strategic product roadmap of ‘from domestic to commercial, indoor to outdoor, low speed to high speed, high frequency use to low frequency use, and constantly creates a new way of intelligent life, and be the leader of intelligent life style.

Core Values

Core values are the beliefs that all staffs from BONA believe in and the value standards that they always adhere to.

Altruism And Win-win

Advocate altruism, strive for all-round win-win

Ultimate Pursuits

All masterpieces come from the ultimate pursuit of details

With Open And Breadth Of Mind

The spirit of great breadth of mind, is the demeanor for a winner.

Development Concept

The concept of development is the basic method and general principle that BONA must follow in the management activities, and it is a management philosophy of fulfilling the mission, realizing the vision and carrying out the core values.

(1)Customer Principle: Exceed customer’s expectations
(2)Product Principle: Adhere to customer demand-oriented positive R&D and create effective value for customers.
(3)Talent Principle: To do valuable cause with a group of people who have pursuits, so that those who have paid will be rewarded.

Enterprise Spirit

Enterprise spirit is the team temperament and spiritual style that BONA staff all about, and it is extension of enterprise core value at presence for employees’ thought and behavior.

Enterprise Slogan

In addition to the five cultural elements mentioned above, here with following slogan for promotion of BONA enterprise culture, which are repeated throughout internal and external propaganda: the reason why we can achieve it is because we believe in it.

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